Burn The Plan
burntheplan.co
(You'd still hand in your notice tomorrow if you knew what you'd be handing it in for.)
I've built six tools that take your actual skills, your actual hours and your actual number, and give you the exact breakdown of what to build, who'll pay you for it, and when you could put in your notice.
Stay with me for a second.
And every Sunday around six, the thing in your chest starts up again.
Every book, worksheet and Reddit thread about leaving a job you're good at assumes you already know what you'd build. They hand you permission, a framework, and a spreadsheet, and then they leave you at your kitchen table at 11pm doing the applying by yourself.
ChatGPT has the same problem in a different outfit. It's a blank box. It doesn't know you spent eleven years running operations, that you have six hours a week, that you need to clear $4,000 a month before anything counts, or that you would rather stay where you are than build something that needs you on camera every day.
So it gives you the list that fits anybody. And a list that fits anybody fits nobody, which is why you closed the tab.
The missing piece is arithmetic, done on your specifics.
Burn The Plan is six tools that run in sequence. You put in what you've actually done, the hours you actually have, the money you actually need, and the things you'd refuse to build even if they paid. They hand back a direction, the person you serve, the words they use, your voice, the offer, and the content that sells it.
The first one also does the arithmetic. What you need to replace, what you've banked, what your life costs, and the month the numbers say you can hand in your notice.
You open your laptop after dinner and work on the thing for ninety minutes, and it's the best ninety minutes of your day.
You have an answer when someone asks what you do, and it's one sentence, and they ask a follow-up question.
The number in the runway planner moved again this month because you invoiced someone.
You still have the job. You also have a date. And the Sunday thing has somewhere to go now.
Every tool is $37 on its own. All six together are $111.
You tell it what you're good at, what you'd refuse to build even for good money, the hours you actually have, and the number you need to earn. It hands back three to five specific businesses sitting in that overlap, ranked and scored. Then it maps the money month by month to the date you can hand in your notice without worrying about rent.
A niche is the specific person you help and the specific thing you help them with. Most people stay broad because narrowing feels like turning customers away, and broad is what makes you forgettable. This picks your person, writes the sentence you say when someone asks what you do, and gives you three angles to test, so you can say one line at a dinner and have the right people ask for your number.
It builds a profile of the person you're selling to. What keeps them up, what they've already tried, the objections they'd never say to your face, and the exact words they use for their own problem. You write your emails and posts with those words, so you can have the right person read one line and think “how do you know that about me.”
Plenty of people write online in a voice borrowed from somebody else and wonder why it lands flat. This pins down how you actually talk, then hands you a voice rulebook, a list of words to avoid, and sample posts in that voice, so you can publish something once instead of rewriting the same caption nine times.
An offer is what somebody hands you money for. This turns your skills into one, with a name, a price, what's included, and a pitch short enough to send in a text, so you can answer “what do you charge” with a number.
It takes one idea and writes the week from it. Carousels, TikTok scripts, LinkedIn posts and emails, all in your voice and built from the outputs you paste in from the other five tools, so you can post consistently without handing over your evenings.
$222 if you buy them one at a time. $111 for the lot.
(Less than the lunch you ate at your desk while answering the reply-all.)
One payment, lifetime access, re-run any of them whenever your situation changes.
Light the Match is free and takes about ninety seconds. It asks you a handful of questions and hands back a first read on what you'd build. If it tells you nothing you didn't already know, you've lost ninety seconds and you close the tab.
Everything in the stack unlocks the second you buy, so all sales are final. So run the free one first.
I'm Michelle. I rebuilt the whole thing from Mexico in 2021, and I've spent the years since helping other people do the same on their own terms.
These tools came out of conversations with more than a thousand students, packaged so you can run them at 11pm without booking a call with anybody. (Including me.)
The tools do the work. The decision stays yours.
ChatGPT is a blank box that asks you what to ask it. These already know what to ask you. The questions inside each one, and the order they come in, got refined over conversations with more than a thousand students.
No. They work whether your audience is 0 or 100,000. They assume you're building something rather than promoting something you already have.
You need to paste text into a box and click a button.
Most people running these are. Direction Engine asks how many hours a week you actually have, and it writes the plan around evenings and weekends. Quitting is downstream. You can run all six before you decide anything.
Re-run any tool with new answers, as many times as you like, without paying again. (Your situation is allowed to change. So is the output.)
Yes. Every tool is $37 on its own and works on its own. All six together are $111, which is where the math stops being close.
Your work saves to your own account so you can come back to it. It's never sold, shared, or used to train anything.
Same job. Same note on your phone. Same Sunday.
Run the free one tonight, or take all six and have a direction by the weekend.